"For the Elves the world moves, and it moves both very swift and very slow. Swift, because they themselves change little, and all else fleets by: it is a grief to them. Slow, because they do not count the running years, not for themselves. Yet beneath the Sun all things must wear to an end at last."
JRR Tolkien - The Lord of the Rings
finally somebody pointed this out omfg
Omg it all makes sense
the most accurate picture of the retail industry